sigmund freud on the power of language.
Words were originally magic and to this day words have retained much of their magical power. By words one person can make another blissfully happy or drive him to despair, by words the teacher conveys his knowledge to his pupils, by words the orator carries his audience with him and determines their judgements and decisions. Words provoke affects and are in general the means of mutual influence among men. Thus we shall not depreciate the use of words….
— Sigmund Freud, Introductory Lectures on Psycho-Analysis