Not Building a Name Brand

no logo, chicago-style?

Naomi Klein would probably object, but no logo has a long, if not exactly anti-capitalist history in the Chicago area, which is filled with companies that brandish (or do not brandish as the case may be) their rather nondescript brand names: General Automation, Inc.; Accurate Products, Inc.; and proudly (or reticently) standing on the shores of the Chicago River, General Growth, which is, fittingly in these times of general recession, struggling to overcome a “mammoth bankruptcy.”

General Growth Close Up

Photograph: Culture Rover

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